Digital Marketing Fundamentals
Build and measure campaigns across search, email and social channels, with a live project for a local organisation.
Program overview
Digital Marketing Fundamentals teaches the main online channels and how to measure what works. You plan and run a small campaign for a local organisation, so you finish with real results to show.
Who it is for
- Small business owners who handle their own marketing
- Marketing assistants who want to broaden their skills
- Career changers interested in a marketing role
Learning outcomes
By the end of the program you will be able to:
- Write a simple marketing plan with measurable goals
- Set up and run search, email and social campaigns
- Write clear, honest copy for different channels
- Read campaign reports and adjust your approach
- Present results to a client or manager
Curriculum
- Module 1Marketing foundations. Audiences, positioning and goals.
- Module 2Websites that convert. Make it easy for visitors to take the next step.
- Module 3Search marketing. Organic and paid search basics.
- Module 4Email marketing. Lists, content and timing.
- Module 5Social media. Choose channels and build a content plan.
- Module 6Writing for the web. Headlines, structure and calls to action.
- Module 7Measurement. Track results and learn from them.
- Module 8Campaign project. Run and report on a live campaign.
Schedule and format
Fully online. Live workshop on Thursday at 7:00 pm, plus self-paced lessons and project work.
Lead instructor
Tomas Lindqvist
Senior Lecturer, Communication
A former newsroom editor, Tomas teaches professional writing with a focus on plain language and practical feedback.
Frequently asked questions
Who provides the campaign client?
We partner with local nonprofits and small businesses, and assign you to a team.
Do I need to pay for advertising?
No. The campaign budget is provided by the partner organisation.
Is any prior experience needed?
No. If you can use email and a web browser, you can take this program.